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How to create a consistent display?
The 3 objectives of signage:
1- Visibility
​2- Readability
3- Understanding
​
A few simple rules:
• Don’t hesitate to keep it simple
• Refocus on the essentials
• Simplify the message, make choices
​• Present a single guiding idea
​• Do not personalize the typography too much
​• Do not personalize too much graphically
​• Beware of an overabundance of colors
​• Don’t overuse digital effects
​• Leave breathing spaces
​• The clearer the message, the better it reads
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